Vol 2, No 2 (2022)

Agustus 2022

DOI: https://doi.org/10.56348/mark.v2i2

Table of Contents

Articles

THE EFFECT OF LOCATION, SERVICE QUALITY, PRODUCT QUALITY, AND PRODUCT DIVERSITY ON CONSUMER SATISFACTION
Fitri Rizky Amalia
PDF
83-94
SERVICE QUALITY, PRODUCT DIVERSITY, STORE ATMOSPHERE, AND PRICE PERCEPTION: DETERMINANTS OF PURCHASE DECISIONS FOR CONSUMERS AT JUMBO SUPERMARKET
Nabeela Ibrahim Essardi, Rahayu Mardikaningsih, Didit Darmawan
PDF
95-104
THE INFLUENCE OF LIFESTYLE, REFERENCE GROUPS, AND COUNTRY OF ORIGIN ON REPURCHASING INTENTIONS FOR MARLBORO CIGARETTES
Ella Anastasya Sinambela, Samsul Arifin, Arif Rachman Putra, Jahroni Jahroni, Abdul Rahman, Muhammad Faisal
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105-114
THE ROLE OF BRAND EQUITY AND PRICE ON THE PURCHASE DECISION OF HEADACHE MEDICINE
Rafadi Khan Khayru, Fayola Fayola
PDF
115-124
STUDY OF SHOPPING LIFESTYLE, SALES PROMOTION AND IMPULSIVE BUYING BEHAVIOR
Bayar Gardi, Didit Darmawan
PDF
125-134
BUSINESS STRATEGY FOR CLOTHING OUTLETS IN THE ERA OF THE COVID-19 PANDEMIC
Nur Aisyah, M. Zaini Hamzah
PDF
135-142
THE INFLUENCE OF PRODUCT QUALITY, PROMOTION AND PRICE ON HELMET PURCHASE DECISION
Mochamad Irfan, Mila Hariani
PDF
143-152