The Relationship Between Destination Attractiveness, Location, Tourism Facilities, And Revisit Intentions

Mohamad Khairi, Didit Darmawan

Abstract


The tourism sector is a commercial sector that makes an important contribution to many developing countries. Government support shows efforts to continue to develop the tourism sector. This is monitored from the government's efforts to increase and diversify tourism products to attract more local and international tourists. The more diverse the availability of tourist attractions in an area will open up greater opportunities for greater visits which are not only for tourist objects but also for the region as a whole. Malang is one of the tourist cities in Indonesia and this opens up greater opportunities to develop faster than other cities because it already has a strong foundation and character. The tourism sector shows progress through an increase in the number of visits. A repeat visit to the same attraction is required in this case. This study will examine the role of destination attractiveness, location, and facilities on the revisit intentions to Jatim Park 2 in Batu District, Malang Regency. Purposive sampling technique as a non-probability sampling technique with a total of 100 respondents, then the data is processed by multiple linear regression. The results of the study stated that attractiveness, location and facilities had a real role in forming the variable of revisit intentions partially or simultaneously. Every improvement and development of the attractiveness variable, location and facilities of a tourist attraction will have an increasing impact on revisit intentions tourists to tourist objects.

Keywords


Destination Attractiveness, Location, Tourism Facilities, Revisit Intentions

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DOI: https://doi.org/10.56348/mark.v1i1.32

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